Why You Keep Falling for Ads — Explained by Rory Sutherland | The Places We'll Go Marketing Show YouTube Video Summary
The video discusses the challenges of marketing in a deterministic world of advertising that has been proven wrong by real life applications. Rory Sutherland, vice chairman of OgilvyOne, discusses the importance of marketing for innovation and how to deal with various brands. He emphasizes brand perception, how to keep a company innovative in marketing, and how traditional economic thinking creates difficulties.
The Places We'll Go Marketing Show
64 mins
