Ebury Reads YouTube Channel Video Summaries

RORY SUTHERLAND’S 10 RULES OF ALCHEMY | Ebury Reads YouTube Video Summary

Rory Sutherland's shares 10 rules to follow for marketing and to understand why being illogical can be profitable. Rule number 1. is the opposite of a good idea can be another good idea. Rule number 2 don't design for average and rather, design for extremes. The third rule is it doesn't pay to be logical when everyone else is being logical.