Alex Hormozi — Copywriting Masterclass, #1 Creator Mistake, 1M Books Sold | David Perell YouTube Video Summary
Alex Hormozi, in an interview with David Perell, speaks on copywriting for creating better marketing strategy. He explains that all his written works have resulted in getting to 9 million followers for social media accounts. His strategy includes: identifying the problems they solve, having as much written content as possible, and finding how to deliver that content with quality.
Detailed Summary:
Alex Hormozi - Copywriting Masterclass, #1 Creator Mistake, 1M Books Sold
David Perell interviews Alex Hormozi from the Youtube channel, "How I Write". This video shows the value of having good copy when trying to create effective marketing strategies for reaching larger audiences. He also gives examples that helps further describe the main points he makes.
1,000,000+ Books Sold.
It is revealed in the first few seconds of the video that Alex Hormozi has sold over 1,000,000 copies of his written works. David brings up Alex having over 9 million followers across different social media platforms.
"Hormozi Cave"
When Alex prepares to enter the "Hormozi Cave" for writing, a routine that consists of: waking up, having caffeine, wearing earplugs and headphones, closing all the windows and preventing having any interruptions during his writing session. Alex also requires a minimum time span of 6 or more hours so that he can fully "lose himself in writing" uninterrupted. Alex suffers from something called "Zeigarnik Effect" which causes him to require knowing the schedule in advance of 6 hours. Zeigarnik Effect causes him to have open loops in his mind which can interrupt creativity. With that open loop, he also wants to find a solid visual framework that melds in all together with his creative process to prevent this issue.
3 Core Concepts of Alex Hormozi's Mindset.
This table of contents that Alex and David go over really becomes the game plan for all of Alex's written projects.
- Alex writes from a perspective that he knows his writing will mirror how he'd like to read, the tone is extremely important.
- Narrative or a Story is utilized for its context to put color into what is written.
- Short and descriptive explanations are made of what his plan is about so that there is clarity.
Highlighting vs Editing
According to Alex, one must emphasize, highlight, and extract what those findings are, all the notes will almost exclusively almost be used to try and make it more unique. Once that has been done, his team can put whatever is said into the context of creating captions on social media, or even a video.