How To Make Ad Headlines That Get Clicks [ALEX HORMOZI] | Alex Hormozi YouTube Video Summary

Creating ad headlines that get clicks

Alex Hormozi says that ads are best when they have a duration, benefit, and a power word. He wants everyone to succeed when making ads so offers a few points to consider to get the most for your money. Alex says he uses these practices when making fitness ads, but the rules can be applied anywhere.

The three parts of a great ad

• Duration: This will show the amount of commitment necessary or implied from the consumer. This lets the consumer prepare for what amount of effort they will need to give in order to reach the end goal.
• Benefit or result: this is what the consumer can expect at the end of the plan. Alex says it’s common to see this point missed in many fitness ads, even among community members.
• Power word: This is the ‘cherry on top’ that should further entice the consumer. Some suggestions would be: challenge, blueprint, accelerator, program, transformation.

Creative tips to get more clicks

When creating ads, make sure to use the formula in the banner to ensure effectiveness. Some other tips to get clicks would be to:

• Use appropriate font, such as permanent marker.
• Make sure your color scheme lines up with the theme. For women, use colors like pink or white. If the product is marketed towards men, use darker colors like green and black.
• Create an image-based lead-in that uses a lead generation scrambler. This makes the copy of the advertisement eye-catching.

In the first two lines of the ad, make sure to call out who you want to attract and who you want to avoid. This helps to further isolate your best consumers and keep out the ‘bad’ clicks. For your subheadline or lead-in, make sure to connect back to the benefit or the result you mentioned previously to make a relevant ad.