The 7 Levels of Brand Building | orenmeetsworld YouTube Video Summary
Oren from the Oren Meets World Youtube channel discusses the 7 stages of marketing and brand building, detailing what to focus on when a brand is new all the way to when a brand is big and is trying to maintain relevance. He also mentions knowing where your toolkit best applies for content creation and marketing. He breaks down why understanding these 7 stages are so important to understanding where your toolkit best applies and staying on track.
Detailed Summary:
Oren Meets World: The 7 Levels of Brand Building
Oren from the Oren Meets World Youtube channel breaks down the 7 stages of marketing and brand building.
Stage 1: Finding One Organic or Paid Strategy That Works
According to Oren it all starts with finding one thing that works to make money, adding that you might test a few things to get there but you will need to be lazer focused on getting that one thing. Oren explains that this is the foundation from which the rest of your brand is made, he also explains that nothing else matters.
Stage 2: Laying The Foundation For Scaling
Laying the foundation for what you need to scale is the 2nd stage and according to Oren if you start here, you probably are helping a lot of other companies. In this stage you have had your initial channel, made some sales and done some things to move forward.
Stage 3: The Multiplier
Taking all the things you are doing and putting them across as many places as possible.
Examples of Small and Large Brands
Oren looks at both small and large brands in reference to marketing strategy. For big brands one example is David who launched their protein bars and found thier channcel inside the Tiktok shop, even they may have not expected that. Another is Bad Hombres who sell only bean and cheese burritos only in Arizona which the have grown off organic instagram. Bad Hombres have thived by continually telling the story of how this couple was starting frozen bean and cheese burrito company.
Landing Pages, Email and SMS
- where are the consumers landing on the website?
- How do they convert?
- How do you make sure its good?
There are applications such as Replo that build multiple landing pages and different quick experiences. Oren explains by having these landing pages that are for different drops, your campaigns linked to specifics and the different influencers. Email and SMS is also important so that you can improve because the higher chance you get someone's email the more value that has to you over time.
What Is Automation?
Oren explains what automation looks like:
- How are you educating people about the brand?
- How are you providing education to new customers?
The more auto emails the the better the end result.
Stage 4: The Crossover Stage
In this stage you swith from just doing what you did to start. For example you may have grown on organic instagram, therefore in this stage you add in other sources such as facebook.
- You want to flush out the channels
- Adds and Organic
- Making sure you are doing a good job at BOTH.
Stage 5: The Secret Sauce
Getting your secret sauce.
Stage 6: SCALE
Picking every channel and going pedal to the medal.
Stage 7: Staying Interesting
Methodology to stay interesting.
Oren explains that most brands live in stages 5 & 6 for years to maintain the cycle.